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	<title>Helping People Prosper In Business &#187; Marketing Monday</title>
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		<title>Do What Your Competition Won&#8217;t</title>
		<link>http://askabusinessguy.com/2009/06/08/do-what-your-competition-wont/</link>
		<comments>http://askabusinessguy.com/2009/06/08/do-what-your-competition-wont/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 14:15:29 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=39</guid>
		<description><![CDATA[Service innovation ideas aren&#8217;t limited  to sophisticated technology companies or big, expensive consulting firms.  Just look at how two different small engine repair shops gave themselves the competitive edge and grow their businesses, step by step. A marina service operator guarantees parts and labor on all work for 60 days.  It doesn&#8217;t sell big ticket [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From The Lightbulb To The Laser</title>
		<link>http://askabusinessguy.com/2009/06/01/from-the-lightbulb-to-the-laser/</link>
		<comments>http://askabusinessguy.com/2009/06/01/from-the-lightbulb-to-the-laser/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:15:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=48</guid>
		<description><![CDATA[Light bulbs provide a weak, diffuse light that can light up a large area.  Lasers provide a very narrow band of light that has the ability to cut through the hardest materials.  Neither is better than the other, but when it comes to your Marketing, one could be better than the other. With the introduction [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Promotion Pricing</title>
		<link>http://askabusinessguy.com/2009/05/25/promotion-pricing/</link>
		<comments>http://askabusinessguy.com/2009/05/25/promotion-pricing/#comments</comments>
		<pubDate>Mon, 25 May 2009 14:15:43 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=45</guid>
		<description><![CDATA[Discrimination can be a good thing, when it comes to focusing on a particular market segment or in an effort to produce a particular result. A children&#8217;s clothing store owner in the Eastern United States found that out when she decided to offer a discount to grandparents who came in to shop in her store [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Marketing Matrix</title>
		<link>http://askabusinessguy.com/2009/05/18/the-marketing-matrix/</link>
		<comments>http://askabusinessguy.com/2009/05/18/the-marketing-matrix/#comments</comments>
		<pubDate>Mon, 18 May 2009 14:15:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=43</guid>
		<description><![CDATA[&#8220;The information you seek is all around you, Neo.  You simply have to know what to ask and where to seek.&#8221; Everybody from a supplier to a competitor&#8217;s customer is a good source of &#8220;inside&#8221; information.  Each will give you there own unique perspective on what your competition is doing.  Ask them!  Find out what [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Persistent, Pragmatic Process Produces Pugnacious Performance</title>
		<link>http://askabusinessguy.com/2009/05/11/persistent-pragmatic-process-produces-pugnacious-performance/</link>
		<comments>http://askabusinessguy.com/2009/05/11/persistent-pragmatic-process-produces-pugnacious-performance/#comments</comments>
		<pubDate>Mon, 11 May 2009 14:15:30 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=30</guid>
		<description><![CDATA[Entrepreneurs are nothing if not a driven lot.  I think Chumbawumba had them in mind when they sang, &#8220;I get knocked down but I get up again You&#8217;re never going to keep me down!&#8221;  Bottom line:  admit your mistakes, learn (and if possible, profit) from them, and move on. An owner of a boutique shop [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Answers In Front Of Your Nose</title>
		<link>http://askabusinessguy.com/2009/05/04/answers-in-front-of-your-nose/</link>
		<comments>http://askabusinessguy.com/2009/05/04/answers-in-front-of-your-nose/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:15:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=25</guid>
		<description><![CDATA[One small business owner bought a nationally-known variety store franchise.  Soon after  opening, he found that in his particular area of the country people expected him to merchandise his products in a certain manner &#8211; battery-operated equipment should be sold alongside the appropriate batteries; lighting fixtures should have the right size light bulbs stocked nearby, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Question Of Service</title>
		<link>http://askabusinessguy.com/2009/04/27/a-question-of-service/</link>
		<comments>http://askabusinessguy.com/2009/04/27/a-question-of-service/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 14:15:27 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>
		<category><![CDATA[Service]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=35</guid>
		<description><![CDATA[People go into business for many reasons &#8211; make more money, be their own boss, have more control over their time and lives, etc.  Ultimately, though, one&#8217;s financial success is frequently determined by how much they can be of service. Regardless of what you sell, you are offering your customers, and you market, a service.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free Market Research Customized To Your Market</title>
		<link>http://askabusinessguy.com/2009/04/20/free-market-research-customized-to-your-market/</link>
		<comments>http://askabusinessguy.com/2009/04/20/free-market-research-customized-to-your-market/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 14:15:02 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing Monday]]></category>

		<guid isPermaLink="false">http://askabusinessguy.com/?p=18</guid>
		<description><![CDATA[&#8220;You have to know your market&#8230;and the more specific, the better.&#8221; But how do you get access to the market research you need, at a low cost or (better yet) for free? Ask. Ask your network.  Post a poll on a social networking site like LinkedIn, Plaxo or Facebook.  Twitter is a great application to [...]]]></description>
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