The Marketing Matrix
Posted by Chris on May 18, 2009 under Marketing Monday | 
3 Comments to Read
“The information you seek is all around you, Neo. You simply have to know what to ask and where to seek.”
Everybody from a supplier to a competitor’s customer is a good source of “inside” information. Each will give you there own unique perspective on what your competition is doing. Ask them! Find out what they are and are not wiling to do for you suppliers and (potential) customers. Take in competitor coupons or match (maybe even beat?!) their online discounts and offers. Attract them into your business and find out what they are up to.
One very effective strategy you can use is to “regularly shop the competition”. Find out how they treat their customers by being one yourself. Review their website and online shopping process. Experience what it feels like to have to go through a multitude of screens and entering passwords – would you buy if you had to endure this each time you wanted to make a purchase?
Action Step:
If you can’t speak with your competition’s customers, then commit to speaking with two of your suppliers. Find out what their experiences are with your competition. See if there is anything they are doing that you are not or could improve upon, and distinguish yourself in the market. Be careful, however, to never, ever bash the competition; even if you feel it, it never helps you and makes your customer’s think you can’t compete!
Mike said,
Hi, nice posts there
thanks for the interesting information
Mike said,
Hi, discriminative posts there
hold responsible’s recompense the gripping word
The Business Guy said,
Mike, thanks for commenting, glad you found the information useful.
The next step, however, is implement it!
I’d like to encourage you to post back here when you’ve spoken to a couple of your suppliers and/or customers, and let us know what your experiences were.
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