Persistent, Pragmatic Process Produces Pugnacious Performance

Posted by Chris on May 11, 2009 under Marketing Monday | Be the First to Comment

Entrepreneurs are nothing if not a driven lot.  I think Chumbawumba had them in mind when they sang, “I get knocked down but I get up again
You’re never going to keep me down!”  Bottom line:  admit your mistakes, learn (and if possible, profit) from them, and move on.

An owner of a boutique shop in the Midwest of the United States didn’t have the time or money for fancy market research.  “I just go with my gut and what my customers tell me”, she said.  “If something doesn’t sell, I just mark it down and don’t repeat the mistake.” Not letting her own pre-conceived ideas get in the way, she simply watches and listens to her customers, and what is important to them.  She subscribes to the “fail early / fail fast to succeed more quickly” motto.

Action Step:

Ask yourself, “Do I have a product or service that is not selling as well as I thought it would?  If so, what can I do to change that?”  Is it how you are marketing or selling your products?  Are you attracting or talking to the right customers?  Then again, maybe there is nothing wrong with your Search Engine Optimization (SEO) strategy or your merchandising approach; maybe your market has changed and you are moving too slow…

What can you do in the next 3 days – before the end of this week – to make a positive impact on your market?